Legal Marketing Coordinator
A legal marketing coordinator manages law firm branding, business development initiatives, event planning, directory submissions, and client relationship programs.
Growing a law firm requires more than excellent legal work; it demands a deliberate and sustained marketing effort. A legal marketing coordinator manages the day-to-day execution of your firm's business development strategy, from maintaining your online presence and coordinating events to supporting attorney rainmaking efforts.
Legal marketing coordinators handle the operational side of business development that attorneys rarely have time to manage themselves. They prepare pitch materials, coordinate submissions for legal directories like Chambers and Best Lawyers, manage sponsorship logistics, and track the ROI of marketing initiatives across channels.
DocketHire's legal marketing coordinators understand the unique dynamics of law firm business development, including the ethical constraints on attorney advertising and the relationship-driven nature of legal services marketing. They bring both marketing skills and legal industry awareness to help your firm attract and retain high-value clients.
Key Tasks
- Coordinate legal directory submissions for Chambers, Best Lawyers, and Super Lawyers
- Prepare RFP responses, pitch decks, and credential presentations
- Plan and execute firm events, webinars, and CLE presentations
- Manage the firm website including content updates and SEO optimization
- Maintain attorney profiles on firm website and third-party platforms
- Track and report on marketing campaign performance metrics
- Coordinate sponsorships, speaking engagements, and conference attendance
- Manage the firm's social media presence across platforms
- Support client relationship programs and cross-selling initiatives
- Maintain CRM data and generate business development reports
Tools & Platforms
How It Works
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